Blog Category: SEO and SEM Strategy打鱼机器

Learn how to drive more qualified leads to your website with these posts on SEO and SEM strategy.

Good content is a critical part of a comprehensive and successful approach to digital marketing, but it is only one piece of the entire puzzle. You need to drive the right people to your website at a time when they are specifically looking for your products or services. This requires the right blend of on-page optimization practices and off-page link-building, social media, and pay-per-click advertising practices.

We write posts about how to bring the right people to your site using compelling content, on-page and off-page optimization tactics, and various AdWords strategies. Topics range from content audits and how to tell which keywords your competitors rank for to optimizing heading tags and building integrated SEO and PPC campaigns.

If you want to drive more qualified leads to your website, check out these posts or look into our search engine optimization or search engine marketing services.

Building Integrated SEO & PPC Campaigns

Posted by in Digital Marketing, SEO and SEM Strategy

bullseye ppc and seo graphic

Paid search and SEO should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Mightybytes’ go-to PPC wizard Matt Cardoni (he’s managed PPC campaigns for some pretty big-name B Corp retailers, y’all) calls this “the Cardoni metric,” and he’s agreed to explain it for our audience.

Warning: this piece is a little technical. Be prepared to have your mind blown.

Read More ›

How Google’s Latest Algorithm Change Could Affect Your Business

Posted by in Digital Marketing, Mobile Devices, SEO and SEM Strategy, Web Development tagged with , ,

mobile analytics

We have long touted Mobile First as a good sustainable web design strategy. Mobile-friendly websites and applications are better for users, better for energy efficiency, and now better for Google search results.

If the fact that over 60% of all web traffic comes from mobile devices isn’t compelling enough to inspire a mobile retrofit for your own site, perhaps Google’s recent announcement will be. As of this week, Google changed its algorithm to offer better search results for mobile-optimized websites.

Read More ›