In this post, we share our approach for using SEO and content strategy to help clients drive sales and improve site conversions.Read More ›
Blog Category: SEO and SEM Strategy打鱼机器
Learn how to drive more qualified leads to your website with these posts on SEO and SEM strategy.
Good content is a critical part of a comprehensive and successful approach to digital marketing, but it is only one piece of the entire puzzle. You need to drive the right people to your website at a time when they are specifically looking for your products or services. This requires the right blend of on-page optimization practices and off-page link-building, social media, and pay-per-click advertising practices.
We write posts about how to bring the right people to your site using compelling content, on-page and off-page optimization tactics, and various AdWords strategies. Topics range from content audits and how to tell which keywords your competitors rank for to optimizing heading tags and building integrated SEO and PPC campaigns.
In this handy guide, we share how to vet and hire an SEO agency partner for long-term success.Read More ›
In this post we cover how to create a viable keyword strategy with the right search terms based on your business goals. This can be used to inform an effective content strategy.Read More ›
How you structure page content matters. In this post, we’ll explore why heading tags and good document hierarchy practices are not only good for users but better for search engines and screen readers as well.Read More ›
In January 2018, new U.S. regulations took effect for making federal websites accessible to people with disabilities. But what does that mean for the rest of us? In this post, we explore how you can use the Web Content Accessibility Guidelines (WCAG 2.0) to make your website more accessible for everyone.Read More ›
Managing your digital strategy doesn’t have to be a cat-herding experience. Here are several tips—pulled from a recent digital marketing event at Mightybytes—for staying on top of your goals.Read More ›
If you have a lot of content on your site, multiple authors, and no long-term governance plan, it’s probably time for a content audit. In this comprehensive post we will cover several common reasons why you might need a content audit, then walk you through the process of executing one.Read More ›
Website redesigns offer great potential to improve your business and meet marketing goals. But these projects also have many moving parts. In a recent panel, leaders from several Chicago organizations shared expertise on how to navigate a site overhaul with ease.Read More ›
Paid search and SEO should work hand-in-hand, not against one another. But how do you manage a campaign that adjusts paid search budgets once organic rankings are achieved? Mightybytes’ go-to PPC wizard Matt Cardoni (he’s managed PPC campaigns for some pretty big-name B Corp retailers, y’all) calls this “the Cardoni metric,” and he’s agreed to explain it for our audience.
Warning: this piece is a little technical. Be prepared to have your mind blown.Read More ›
We have long touted Mobile First as a good sustainable web design strategy. Mobile-friendly websites and applications are better for users, better for energy efficiency, and now better for Google search results.
If the fact that over 60% of all web traffic comes from mobile devices isn’t compelling enough to inspire a mobile retrofit for your own site, perhaps Google’s recent announcement will be. As of this week, Google changed its algorithm to offer better search results for mobile-optimized websites.Read More ›