Driving growth and sales leads for an investment strategy and trade management SaaS platform
BlazePortfolio Systems turned to Mightybytes for help driving qualified leads and converting customers for one of their flagship technology products. Here’s what we did.
The company develops software and business solutions that help investors execute their investment strategies. Their flagship product, ATOM ALIGN, is a leading web-based modeling and trade order management solution for a variety of custodians including investment advisors, wealth management professionals, trusts, broker-dealers, and multi-family offices (MFO).
To help them meet their digital marketing goals, Mightybytes designed and developed a new website. The company’s old site did not clearly communicate ATOM ALIGN’s benefits. Plus, it featured outdated Flash animations that didn’t work across mobile devices and tables. It also had unclear navigation, making content difficult for users to find.
The new site educates investment professionals on ATOM ALIGN’s powerful feature set, providing clear benefits to potential customers. By showcasing high-profile clients and partners through prominent logo placement and testimonials, the marketing site also counters first objections and allays potential concerns, further encouraging prospects to convert to customers. Mightybytes also shifted focus away from company information, which monopolized their previous site, to ATOM ALIGN, BlazePortfolio’s capstone product, and its four most notable product features. An updated visual design clearly showcases these features. Finally, all website content was optimized for search engines to help drive traffic.
With website content refocused on BlazePortfolio’s flagship product and its benefits, customers quickly learn whether or not the product is a good fit for them and have a clear path to make purchasing decisions. This reduces website churn and page abandonment rates. The new website and its SEO-friendly pages also drive qualified traffic to the site based on key search terms.
Plus, it’s easy for site admins to quickly and easily update website content. The site also seamlessly integrates with Salesforce and other mission critical third party tools such as ZenDesk, a customer support tool, and JobScore, a careers listing tool. This saves the BlazePortfolio team valuable time and money.