Driving scalable growth for a franchise-based music education startup.
Creating a solution for the site needs of 75+ franchise locations is no small content management feat. The Mightybytes team helped us fully realize our vision and then guided us through the steps of bringing it to life.
Alyson Shapero SVP Marketing School of Rock
Here’s how Mightybytes helped this national music education startup find a way to quickly scale up 75+ franchise location websites.
Inspiring kids to rock on stage and in life, School of Rock is the nation’s premier rock music education company with classes, camps, and individual instruction focused on teaching kids how to sing, play guitar, drums, keyboards, and bass guitar.
School of Rock asked Mightybytes to overhaul their existing corporate website and create an easy way for the organization to roll out 75+ national and global franchise locations. Mightybytes made it possible for all of those sites to live within a single domain, where they’re powered by a single, central database. This saves School of Rock huge amounts of time and money while also empowering them to maintain product consistency from location to location.
A collaborative discovery process played a significant role in this project’s success. We consulted with the School of Rock team on best practices in online business strategy, email marketing, social media strategy, content strategy, analytics, and success measurement strategies. We also helped them execute a simple, scalable, multi-lingual design that could serve the needs of both their national office and each franchise location.
Extensive collaboration with our clients throughout the wireframing, sitemapping, and user task flow processes helped project stakeholders build critical consensus on website functionality while also streamlining the process of collecting and organizing content from dozens of authors located around the world. Defining content types and navigational hierarchy with the School of Rock team also clarified important questions that arose during the project.
One of the new website’s most robust features gives site administrators the ability to quickly add a new franchise location simply by adjusting a few settings. If Duluth, Minnesota signs on as a franchisee, for example, a Duluth-specific microsite can be launched within a few minutes requiring minimal effort and no technical expertise. Existing corporate-vetted content and content creation guidelines are included with each new microsite, simplifying the process of getting new locations up and running quickly.
At launch, the website included:
- Custom event and photo gallery management tools for corporate and franchisee sites
- Support for video libraries and other media
- A location-based school finder
- Extensive custom Salesforce integrations
A visually rich custom back-end also helps site admins easily accomplish tasks that were previously complex, saving School of Rock time and money. Support for multiple languages helps global franchise owners quickly and efficiently reach their customers.
The School of Rock site saw a 73% increase in new visitors within the first two weeks of launch. Those numbers continued to grow over time. Using a single system, the new tools streamline School of Rock’s workflow, saving countless hours previously spent managing hundreds of pages across numerous sites with a variety of disparate systems.